News

Can Fly Fishing Businesses Recover From Helene?

As folks continue to work themselves out from under the impacts of Hurricane Helene, we're starting to get an idea of just how much it's going to take to help the area truly recover. To that end, Ella Adams, for Inc Magazine, recently did an in-depth story about the fly fishing businesses in North Carolina that are trying to rebuild after the hurricane...

New Rangeley Lakes Novel from Bob Romano

Fly fishing author Bob Romano's final installment in his Rangeley Lakes series, Return to Rangeley, is set for release on January 1st. The novel completes Romano's literary exploration of Maine's storied Rangeley Lakes region. To reserve an autographed copy, make your check payable to WEST RIVER MEDIA in the amount of $25.00 & send to: Andora and...

Blue Ridge Guide Relief Giveaway

The Guide Relief Program (GRP), in  collaboration with Adipose Boatworks, Costa, and Flylords, has launched an initiative to provide critical support to guides in the Blue Ridge region affected by Hurricane Helene. Recognizing that guiding is more than just a profession but  a way of life, this campaign focuses on helping the guide communities in Western...

Drake Appears on 'The Drake' Cover

Canadian rapper and global star Drake appeared on the most recent cover of The Drake, a magazine most of us are familiar with here in the fly fishing world. His appearance on the cover has caused an interesting reaction across the world, and in our own niche. Some took to social media to complain that Drake "turned down" an offer to appear at the 2025 Super...

Flyfishers' Club Votes to Allow Women

News broke a while ago about bans on women joining fly fishing clubs over in England. One group, the Garrick Club, successfully made changes to allow women to join their ranks. Now, the 140-year-old Flyfishers' Club will allow women to join, as well, according to The Guardian.  The Flyfishers' Club counts the King of England as a member, and has a rich...

Simms Fishing Sold Again

Vista Outdoors, parent company of Simms Fishing, has announced an agreement to sell Simms to Strategic Value Partners (SVP), according to Outdoor Retailer. SVP is purchasing the Revelyst group of companies, which includes Foresight Sports, Bushnell Golf, Fox, Bell, CameBak, Giro, and Simms Fishing. The purchase will take Simms back to a private company, and...

Denver Fur Ban Threatens Fly Fishing

A proposed "fur" ban in Denver has many people in the city worried. If passed, the ordinance would "prohibit the manufacture, distribution, display, and sale or trade of any animal fur products within the city and county of Denver," according to the Denver Post. That means an elk-hair caddis would be illegal, and not allowed to be sold, within Denver, or...

Snow Peak Acquires Majority Stake in Swift Fly Fishing

Snow Peak, a Japanese camping brand, has acquired a majority stake in the Swift Fly Fishing Company, known for their line of Epic fly rods. “We are thrilled to bring Swift Fly Fishing and the Epic Fly Rod brand into the Snow Peak family,” said Tohru Yamai, Snow Peak CEO and Chairman of the Board. “This union beautifully blends our passion for camping...

Yellowstone Reopens Madison, Gibbon, Firehole Rivers

Yellowstone National Park announced on August 28 that the Madison, Gibbon, and Firehole Rivers are reopened to fishing. These rivers were previously closed in mid-July due to warm water temperatures and low stream flows. The Firehole will remain under hoot-owl restrictions, so it can't be fished from 2 p.m. until sunrise the following morning. Since the...

Benchmade Releases the Water Collection

This series of purpose-built knives aims to address the unique challenges faced by anglers and other water enthusiasts, combining Benchmade's 40-year legacy of American craftsmanship with cutting-edge materials and designs. The Water Collection introduces four distinct models, each tailored to specific needs: For the hook-and-cook crowd, the Fishcrafter...