Advertise in Fly Fishing’s #1 Media Channel


MidCurrent Is the Leader in Fly Fishing Advertising

  • MidCurrent reaches more fly fishers than any other Web site or magazine—in the past twelve months, more than 1.1 million visitors.
  • MidCurrent will have more than 7 million page views in 2017
  • 8,000 to 15,000 fly fishers read our daily fly fishing news
  • Highly affordable
  • Totally trackable – secure access to your campaign data
  • Perfect for brand marketing and new product awareness

Join these top brands who advertise on MidCurrent:

Hardy Umpqua Orvis
Sage Redington RIO
Patagonia Abel Reels Tibor Reels
Hardy Sweetwater Travel St. Croix
Scott R.L. Winston Pfleuger

Want to Know More?

Contact us today for rates, frequency discounts and details on ad performance monitoring.

Glenn Pittard
Marketing Director
239-246-1376 (9-5 EST)

Download our 2018 Media Kit as a PDF (Internet Explorer users may need to right-click and select “Save As” to download .pdf files).


Call us and talk. We’ll explain the differences between online and other advertising channels and all the ways you can use MidCurrent to control your ad budget.

Marshall Cutchin
970.232.9541 (9-5 MT)

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