MIDCURRENT delivers more than 4 million page views every year to discriminating and dedicated fly anglers. With 7,000-12,000 daily readers, more than 1 million yearly unique website visitors, and more than 69,000 newsletter subscribers, MIDCURRENT offers unparalleled reach and engagement.
Take total control over your advertising dollars. Start or stop your ad campaign in 24 hours. Change creative. Test your message. Reach fly fishers all over the world or in your own backyard. Reach anglers by content category or engagement level.
Some key MIDCURRENT metrics. If you need more detailed information about visitors, subscribers or demographics, please contact us.
4.2M
Page Views
1.2M
Unique Visitors
3:20
Avg. Session
83% MALE
40% 25-44
Demographic
69,000
Newsletter
Subscribers
18.4K
X Followers
Some key MIDCURRENT newsletter metrics. If you need more detailed information about visitors, subscribers or demographics, please contact us.
40.8%
of our subscribers say that MidCurrent influences their purchase decisions.
76%
of our subscribers fish at least 10 times/year
35%
Open Rate
2.9%
Click Through Rate
41.6%
of our subscribers spend more than $500/year on fly fishing gear
69,000
Newsletter Subscribers
MIDCURRENT is fortunate to work with almost all of the top brands in fly fishing as well as brands in the travel, accommodations, and luxury goods segments.
MIDCURRENT offers a variety of ad placements both on our site and in our weekly newsletters, which go out to more than 64,000 subscribers twice per week. Standard ad positions are shown below, but our Media Kit shows many more options and details. We also offer a variety of sponsorship, content marketing and custom solutions--ask us for our current list!
Leaderboard
970x90, 728x90
Medium Rectangle
300x250
Short Rectangle
300x100
Newsletters
300x250, 468x60
MIDCURRENT MEDIA LLC
PO Box 271163
Fort Collins, CO 80528
Phone: 970.481.4009
Email: [email protected], [email protected] (publisher)
Jeff Dow, Advertising and Sponsorship Sales Director
Phone: 202.264.0384
Email: [email protected]