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Media & Entertainment

AFFTA Cancels 2021 IFTD Show

The American Fly Fishing Trade Association (AFFTA) announced today that they've postponed the 2021 International Fly Tackle Dealer show (IFTD). IFTD was slated to be held October 20-22 in Salt Lake City, Utah. Due to ongoing concerns with the surge in COVID-19 cases, the AFFTA board made the decision to cancel the show. "While I am disappointed we are not...

onWater Launches New Fly Fishing App

Over the past decade, I've seen probably dozens of new fly fishing apps come and go. They just don't really stick around, because I reckon most fly anglers don't want to share all their secrets. OnWater hopes to change that with the release of their new fly fishing app, which supposedly removes the social media aspect and focuses instead on updating you...

F3T Ends on April 4

The 2021 Fly Fishing Film Tour (F3T) will end its online streaming run on April 4, which means this is the last week to catch these films. The films in F3T are fantastic this year, and you can get all the details on viewing them here.

New Company "TroutRoutes" Launches Mapping App

Anyone who enjoys exploring new fishing spots knows that it can be difficult and time-consuming to find and access quality trout streams.  A new software company called TroutRoutes is looking to change that. Zach Pope, founder of TroutRoutes, has made it his life’s mission to map out every trout stream in the country, as well as all of the detail needed...

The Pros and Cons of Swimming With a Hammer for a Head

The New York Times has been pulling out all the stops lately to publish fishing-related content it seems. And with this recent article about hammerhead sharks, they're really catering to the tarpon crowd, because tarpon anglers often see hammerheads when fishing. Anyways - this article is full of interesting facts about hammerheads, and their unique...

Orvis's Simon Perkins Interviewed on Yahoo Finance

Yahoo Finance had Orvis president Simon Perkins on for an interview about how the longtime fly fishing retail giant is maintaining and growing its customer base during the pandemic. Any time that fly fishing gets major attention in a big news source, it's always worth our time as anglers to watch and share. The more folks we have who are interested and...

The Monday Mend: Florida-Farmed Salmon, the Fly Rod Market

The Monday Mend took a brief hiatus due to some family matters to which I had to attend, but it's back as of July 20th, 2020! First off, I want to start the day discussing an interesting piece I saw in Politico a few days back. The article, entitled "Will Your Next Salmon Come From a Massive Land Tank in Florida?" is equal parts concerning and interesting...

Pocket Outdoor Media Acquires Several Outdoor Media Brands, Including Fly Fishing Film Tour

Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the closing of their Series...

Strung Magazine Names New Editor

Strung Magazine announces Ryan Sparks as the new editor-in-chief effective June 10, 2020. Strung Magazine also adds Dave Zoby as Fly Fishing Editor and Jenny Nguyen-Wheatley as Wild Foods Editor to fill the gap created by Sparks' promotion. Published quarterly, Strung Magazine is the true voice of hunters and anglers everywhere. We understand a life...

New Movie Celebrates Fly Fishing

Amidst the pandemic pandemonium, Aaron Weisblatt - an Oscar-nominated director - released a fantastic documentary about fly fishing's American roots. "Land of Little Rivers" is a thoroughly enjoyable history lesson on how fly fishing started here in the States, as well as a look into those responsible for helping it continue. The film is beautifully shot...