Andy Mill to Manage Hardy Saltwater Rod Line

According to Thursday’s press release, “Andy will manage pre-production design, field testing and product launch of Hardy‘s new saltwater rods and reels.”
Read the full press release in the extended entry.

September 3, 2009
Andy Mill Joins Hardy
Andy Mill, the most successful Tarpon Tournament angler in the world, has joined the team at Hardy as the Head of Saltwater tackle product development. Andy will manage pre production design, field testing and product launch of Hardy’s new saltwater rods and reels.
In a statement released today Andy said, ?IT’S AN HONOR AND PRIVILEGE TO BE WITH HARDY WHICH I’VE ALWAYS CONSIDERED TO BE THE “ROLEX” OF FRESH WATER FISHING PRODUCTS. IT’S MY PERSONAL GOAL TO HELP BRING THAT SAME IMAGE TO THE SALT.
We are excited to have Andy aboard, said Jim Murphy, President of Hardy North America. ?This is not a run of the mill endorsement deal; Andy will manage this product development project as a full member of our team. He will work with Howard Croston, Hardy’s lead designer, to develop the next generation of salt water tackle. We believe that Andy’s very successful techniques of catching and fighting fish are unique, and will result in a truly innovative line of fly rods and reels. We are committed to taking a lead position in salt water and Andy is the guy to lead our efforts.
Andy will also serve as spokesman for Hardy. His first appearance for Hardy will be at the Fly Tackle Retailer Show in Denver, September 10-12. Hardy will have their full contingent of products and personnel at Booth 224.
Contact: Jim Murphy, Hardy North America, [email protected]