NB Liquor Sales to Support Atlantic Salmon

The New Brunswick Liquor Corporation has partnered with the Atlantic Salmon Conservation Foundation to raise money for conservation efforts. The initiative, which will run until September 30, will donate a portion of proceeds from over 40 brands to Atlantic salmon conservation efforts in New Brunswick.

In related news, the Atlantic Salmon Conservation Foundation has also partnered with Canadian brewer Picaroon’s to create a special beer, called Upstream, which will be available in NB Liquor stores. Sales will benefit the foundation and its efforts to preserve wild atlantic salmon and their habitat in Quebec and Atlantic Canada.