New Company Sells Pro-Recommended Gear

Pro Guide Direct,  a company founded on the notion that in-the-field experts are really the best source of gear recommendations, has begun selling products from dozens of brands on their new Web site.  The selection is based on what pros are recommending to customers, and the benefit for guides and outfitters is that their suggestions mean they get “finally have a way of getting compensated for making honest gear recommendations,” said Fletcher White, part of the Pro Guide Direct team.

PGD is in the process of building relationships with adventure travel companies, outfitters, destination retail, professional guides, instructors and outdoor schools.