Smith Optics & Howler Brothers Collaboration

Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers.

Read more in the press release below.

Smith X Howler Brothers Collaboration

For any angler, even a bad day on the water is better than a good day spent indoors. To honor those who are passionate about living life beyond walls, Smith joined forces with Howler Brothers – craftsmen of limited-run, outdoor lifestyle apparel and goods – to launch a capsule collection fit for avid adventurers, thrill seekers and tequila drinkers.

Debuting this month, the collaboration includes co-branded models of the popular lifestyle-oriented Lowdown sunglasses (MSRP $100.00) and the fishing-inspired Dockside sunglasses with ChromaPop polarized lens in Bronze Mirror, for increased color and clarity definition on and off the water (MSRP $209.00). Both models are available in matte tortoise and feature the Howler Brothers monkey logo micro-etched into the lens. Howler Brothers has also created a limited-edition Aransas shirt, t-shirt, and hat to accompany the co-branded assortment.

“We initiated the collaboration because both our brands have a very similar mindset. With a passion for activities like fishing, surfing and getting outdoors, Smith and Howler both celebrate pursuing adventures,” stated Chase Heard, founder and CEO of Howler Brothers.

The limited-availability collection will be available at specialty fishing retailers beginning Spring 2015 and online at smithoptics.com and howlerbros.com.

Watch the video here.

About Smith:

Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.

Contacts:

Cassie Abel | SMITH | [email protected] | 208.726.4477
Kate Gaeir | Akimbo Communications | [email protected] | 206.334.0863

About Howler Brothers:

Howler Brothers crafts limited run, high-quality clothing and goods that draw inspiration from the style and tradition of surfing and coastal sports, clothes you might wear when you’re hearing howler monkeys from your hut after a day well spent—a reminder that you’re in a good place, doing something you love—or clothes to wear when you’re wishing you were. Above all, Howler Bros. believes in doing things the honest and pure way, which is not usually the easy way. Every garment and accessory is crafted with functionality and attention to detail at the forefront. For more information, visit: HowlerBros.com. HEED THE CALL.

Contact:

Rick Wittenbraker | Howler Brothers | [email protected] | 406.624.9488