Patagonia Switches to 100% “Traceable Down”

Beginning in fall 2014, Patagonia has announced it will source strictly 100% traceable down, to ensure humane treatment of birds.

Read more in the press release below.

Patagonia Switches to 100% “Traceable Down” to Ensure Humane Treatment of Birds

From Patagonia:

To ensure the humane treatment of birds that supply us with down, as of fall 2014 Patagonia uses only 100% Traceable Down. We trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that our down is never blended with down from sources we can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience. Learn more at patagonia.com/traceabledown