Report: Simms to Re-Start Felt Sole Boot Line
Angling Trade reported yesterday that Simms, who two years ago had taken the lead among manufacturers in promising to remove all felt from their wading boots and shoes, will begin making felt-soled products once again. Simms, said AT editor Kirk Deeter, “ultimately yielded to the demands of customers, specifically dealers, who said they needed felt in the arsenal. ‘It’s ultimately about choices, and allowing customers to make their choices on boots with felt,’ said [Simms director of marketing and brand management Diane] Bristol. ‘We didn’t take this decision lightly, but ultimately it came down to listening to what our customers wanted.’”
Read the full story on AnglingTrade.com.