April Fools

In an effort to make bamboo more accessible to the general public, Orvis has unveiled an entirely new product - the Orvis Bamboo HG. These fly rods are actually grown right at home from seeds. Thanks to some genetic engineering, the bamboo grows into a perfect fishing taper, which is ready to harvest - and fish - after just 90 days. And, Orvis went the...

The second "shot in the casting arm" that fly fishing has been waiting for now seems to be a reality. Documents uncovered by MidCurrent reporter Scott Bowen reveal that producers are in fact working on the sequel to the most important fly fishing film of all time. The title: "A River Runs Through Us: Return to the Waters of Power." We're excited about the...

The seven new flies named in the IFPA’s new voluntary ban are: the Ass-Gasket Emerger, the Dry Humpy, the BarackO’Rocket (steelhead fly), the Gonaddler Minnow, Jock Scott’s Jock (salmon fly), the Naked Lunch (a bonefish pattern), and Don’s Dingus Popper. But professional tier Alleck Rüidt and other says the ban goes too far.  "“Professional...

"Orvis is proud to introduce—in collaboration with Vermont’s own Caledonia Spirits, makers of Barr Hill Gin—a revolutionary new option for lovers of the juniper berry. There has simply never been a spirit like Battenkill Gin, which offers a taste experience that connects to the history and traditions of the Orvis Company."

Personally, we're just as taken with the stylish Sporran with convenient fly patch, but tweed is back in a big way.  Who better to make it happen than the venerable Orvis brand, arbiter of all things ancestrally inspired.