Female Friendly

With an increasing number of women on the water, the fly fishing industry is taking note. In a recent piece on Gear Junkie, Jessica McGlothlin highlights some influential guides and anglers, as well as companies, responding to the demand. “The fishing industry has heard the footsteps of a new demographic coming down the pipeline,” writes McGlothlin, “one that switches seamlessly from heels to boots and waders, and is ready to welcome the new customers.”