Tippets: Founders of Yeti, Streamer Design, Keepemwet Campaign

February 4, 2016 By: Erin Block

  • As Bill Saporito writes, “Yeti is the Range Rover of cold.” Read his profile piece about brothers Ryan and Roy Seiders, and how they turned a $300 cooler into a $450 million cult brand. Via Inc.
  • While a streamer might look good, the true test is how it swims in the water. In an article from Flymen Fishing Company, Brita Fordice writes about common design errors and easy fixes for baitfish patterns.
  • Keepemwet and Trout Unlimited are providing tips on proper fish handling techniques, with the hashtag ‪#‎makefishingbetter. Learn more on the Keepemwet Facebook page or Instagram.