Umpqua Names Josh Graffam Regional Business Manager for the Southern Rockies

Umpqua Feather Merchants has announced that Josh Graffam will be Regional Business Manager for the Southern Rockies. Graffam will spend time working with shops and dealers in Colorado, New Mexico, and Utah, to support their business and heighten brand awareness.

Read more in the press release below.

UMPQUA Names Josh Graffam Regional Business Manager for the Southern Rockies

LOUISVILLE, CO —Umpqua is pleased to announce that starting immediately, Josh Graffam will take on the role of Regional Business Manager for the Southern Rockies. In this newly created position, Graffam will serve as the primary business liaison between Umpqua and its valued customers in the states of Colorado, New Mexico, and Utah. Graffam will concentrate on Umpqua exclusively and will be spending the majority of his time on the road working closely with dealers to better support their business via enhanced merchandising, technical clinics, Umpqua focused promotions and heightened consumer brand awareness.

“The Southern Rockies is a critical territory for Umpqua and the way in which we service our dealers is something we take very seriously.  We created this new position to enable Josh to focus exclusively on supporting Umpqua’s dealers in the Southern Rockies.  We believe that with Josh’s thorough knowledge of Umpqua’s business and products, his own extensive fishing experience, and a unique combination of business and personal skills, he will be a major asset to Umpqua dealers in the Southern Rockies.” — Jeff Fryhover, President and CEO, Umpqua Feather Merchants

Graffam originally joined Umpqua in April 2014 as the Key Account and International Account Manager, and had great success in maintaining and improving business relationships.  He holds a Business Degree from the University of New Hampshire’s Whittemore School of Business and Economics, and has more than twelve years of experience in the fly-fishing industry as a guide, business manager and competitive angler. He is an outstanding fly tyer and has fished extensively in locations around the world. Graffam is a current member of Fly Fishing Team USA and is the 2013 National Champion.  Additionally, Graffam finished 13th in the World Fly Fishing Championship in 2013 and represented the U.S. in the Czech Republic in May of this past year.

“I couldn’t be more excited for this unique opportunity to work closely with our Southern Rockies Dealers and to really help them maximize their partnership with Umpqua.” —   Josh Graffam, Southern Rockies Business Manager, Umpqua Feather Merchants

 About Umpqua Feather Merchants

Since being founded in Glide, Oregon by the late Dennis Black in 1972, Umpqua has been an innovator in the fly-fishing industry. In creating the first-ever Royalty Signature Fly Tyer Program, Umpqua altered the course of the industry by making flies more readily available and affordable to anglers everywhere, while at the same time enabling designers to receive recognition and compensation for their creativity. Today, Umpqua has nearly 200 Signature Fly Designers and has introduced hundreds of revolutionary, game changing fly patterns throughout the years. Umpqua’s innovations extend far beyond just flies, and include award-winning fly boxes, packs and vests; industry unique, ultra-effective leader tapers; and a comprehensive assortment of high quality streamside accessories, hooks, fly-tying tying materials, tools and more. Umpqua’s headquarters are located in Louisville, Colorado. For more information, please visit www.umpqua.com.

Contacts:

Luke Wennik, Marketing Manager
Phone: 303.567.6696, ext. 102
Email: [email protected]

Riley Cotter, Sales Manager
Phone: 303.567.6696, ext. 103
Email: [email protected]