Forbes Profiles Perk Perkins

“‘Fly-fishing and direct-response retailing, Perkins says, ‘are both games of inches

. Success or failure is in the details.’ In retailing the product has to be great. The pitch must be perfect (‘Sometimes it’s the difference of just one word in a catalog,’ he says). And when you hook a customer, care must be taken to not lose him or her along the way.”
Monte Burke profiles Orvis CEO Perk Perkins for Forbes magazine.