Forbes Profiles Perk Perkins

November 12, 2009 By: Marshall Cutchin

“‘Fly-fishing and direct-response retailing, Perkins says, ‘are both games of inches

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. Success or failure is in the details.’ In retailing the product has to be great. The pitch must be perfect (‘Sometimes it’s the difference of just one word in a catalog,’ he says). And when you hook a customer, care must be taken to not lose him or her along the way.”
Monte Burke profiles Orvis CEO Perk Perkins for Forbes magazine.

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