Sign of the Times: Ghillie Blogs

Anyone who thinks a guide can be expected to post accurate blog entries while competing with another guide for business is probably not familiar with Ed Zern’s wonderful observation: “Fishermen are born honest, but they get over it.” Still, it’s a step up from word-of-mouth. Adam Edwards describes the blogging efforts of two River Tay keepers, Jock Monteith and Bob White, in the U.K. Telegraph. “The spin-off from this electronic competition between the two men has given those anoraks who eat, drink and sleep fly-fishing unique access, wherever they are in the world, to two short stretches of the Tay. In the past the reputation of a particular beat came from the log books and the stories that were handed down. Neither was always as accurate as it might have been.”
You can find Monteith’s blog here, and White’s here.