Terry Carlson to Head Jarden's Fishing Business

January 31, 2008 By: Marshall Cutchin

Never heard of Jarden? Well, besides owning the First Alert, Oster and Sunbeam brands, they own a huge share of the outdoors products business. Think Berkley, Fenwick, Penn, Pflueger, SpiderWire, Trilene, and ExOfficio, to name just a few of their fishing brands. This week Jarden named Terry Carlson president and CEO of their fishing businesses. Carlson had been CEO of the Americas division of Raymarine.
Read the extended entry for the full press release.

CHICAGO IL – January 30, 2008 — Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH), today announced the appointment of Terry Carlson as President and Chief Executive Officer of Jarden’s fishing businesses. In this newly-created position, Mr. Carlson will be responsible for the growth and development of the company’s leading brands that include Abu Garcia®, Berkley®, Fenwick®, Mitchell®, Penn®, Pflueger®, Pure Fishing®, Shakespeare®, SpiderWire®, Stren®, and Trilene®. He will report to Greg Shearson, President and Chief Executive Officer of Jarden Outdoor Solutions.
Mr. Carlson, 45, is a seasoned executive and avid angler who brings more than 20 years of branded consumer product experience to Jarden Outdoor Solutions. Mr. Carlson joins from Raymarine Inc., a worldwide leader in marine products, where he served as CEO of the Americas business and was responsible for worldwide global product management and strategy. Under his direction, the company’s sales and profitability have grown substantially.
Commenting on the appointment, Greg Shearson, President and Chief Executive Officer of Jarden Outdoor Solutions, said, “We are excited to welcome Terry to head up this important area of our business. Our brand portfolio in the fishing market is unparalleled and Terry’s long track record of successfully building brands, developing winning teams, developing breakthrough innovative products and increasing sales and profitability makes him an excellent fit as we look toward the future.”
Prior to Raymarine, Mr. Carlson held a variety of senior management positions at Polaroid, Emerson Electric, and Black & Decker. Mr. Carlson received an MBA from Loyola College and a BS in Business Administration from Indiana University. He holds seats on the boards of the National Marine Manufacturers Association, Growing Boating Inc. and the World Sailfish Championship Advisory Board.
Mr. Carlson said, “Joining Jarden Outdoor Solutions is an exciting opportunity to grow what are the premier brands in the fishing industry. I look forward to working with the entire team to further unlock the potential of these brands on an international level.”
Beyond fishing, Jarden’s Outdoor Solutions segment has a broad portfolio of outdoor and active lifestyle products with leading brands such as Coleman®, Stearns®, Rawlings®, K2®, Volkl®, Ride®, Exofficio® and Marmot® in niche markets including camping, backpacking, fishing, water sports, baseball, skiing, snowboarding and high performance technical outdoor apparel.
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Exofficio®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.