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Loomis's First Marketing Slogan: "I Don't Sell Rods"

October 26, 2007 By: Marshall Cutchin

That’s what Gary Loomis said to a likely customer while standing in a steelhead stream holding his first homemade fly rod. “‘I’ll give you $100,’ the man said. Loomis stood firm, but the man was persistent and kept raising his offer. Finally, the man said, ‘I’ll give you $200 cash.'” Also, read through to the end of this article to find out what started Joan Wulff on her amazing fly fishing career: fear of being criticized for her rowing technique. Steve Waters on Sun-Sentinel.com.