"Foxy Tackle For Frisky Fish"

September 7, 2007 By: Marshall Cutchin

New Eddie Bauer CEO Neil Fiske plans to recover the company’s rugged outdoorsy image as he brings the business back from years of falling sales. Perhaps his experience as a fly fisher will help him reshape the brand, which some might say suffered from slogans like “Foxy Tackle for Frisky Fish.” Craig Harris on SeattlePI.com.