Patagonia's New Fly Fishing Page

It’s hard to believe that it’s been 20 years since Patagonia released their first fishing vest. But we noticed Thursday that fly fishing is getting a bit more attention on the Patagonia Web site now, starting with a fly-removal-from-lip opening photo on the homepage. They also revamped their fly fishing category page (Sports We Do > Fly Fishing) so that products are easier to find. Plus they’re hosting the now-famous “Running Down the Man” video about surf fishing for roosterfish in Baja (watch this if you haven’t already; it’s a slicker version of what they premiered at last year’s Fly Fishing Retailer show).