Category Archives: People

Brian O’Keefe joins The Fly Shop Pro-Staff Team

California-based The Fly Shop has announced the welcome of Brian O’Keefe to their Pro-Staff team. O’Keefe will host fly fishing trips around the world, and will join The Fly Shop’s travel department at fly fishing shows and events across the … more

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Changes in the AFFTA Board

The American Fly Fishing Trade Association has announced changes to their board as well as a new executive committee. AFFTA welcomed new board members Lise Lozelle (Maven Fly), Brent Bauer (Umpqua) and Sam Lundgren (Backcountry Hunters & Anglers). Read more in the press release … more

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Al Perkinson Joins Simms

Simms has announced Al Perkinson as Executive Vice President of Marketing. Perkinson comes to Simms from his former position of VP of Marketing at Costa. Read more in the press release below.

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Bob White: Artist Profile

Artist Bob White’s work has been featured in Gray’s Sporting Journal, Pheasants Forever, and Shooting Sportsman among others. And in 2009 he was inducted into the National Fresh Water Fishing Hall of Fame. A recent profile highlights White’s life and work. … more

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Environmental Activist Joe Browder Passes

Former Miami TV reporter turned environmental activist Joe Browder passed away Sept. 18, 2016 at the age of 78. Browder played a pivotal role in protecting the Everglades and co-founded the Friends of the Everglades group.  He “was as tough … more

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Umpqua Promotes Dave Student to Fly Specialist

Umpqua Feather Merchants has announced Dave Student in the role of Fly Specialist. Student will be responsible for quality assurance, sourcing new fly-tying materials, and selecting new fly patterns. Read more in the press release below.  

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Patagonia’s Philosopher King

Fly fishing, particularly the tenkara method, is a simple way to get people to like fishing. “And fishing was the way to get them to care about the water,” says Yvon Chouinard. A recent piece by Nick Paumgarten profiles Chouinard … more

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Video Hatch: “The Complete Angler: James Prosek”

The American Museum of Fly Fishing will honor James Prosek with the 2016 Izaak Walton Award at a ceremony on October 26, 2016. To mark the occasion, the AMFF has released the full version of Prosek’s Peabody Award-winning video “The …

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PHWFF Announces New Chief Executive Officer

Project Healing Waters Fly Fishing has announced the welcome of Todd Desgrosseilliers as new Chief Executive Officer. Desgrosseilliers is a Marine Corps veteran and infantry officer with 31 years of service. Read more in the press release below.

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Interview with James Prosek

Recently GuideHire sat down with artist, author and angler James Prosek for an interview that explores his passion for nature and conservation as well as his professional path. “I have drawn pictures for as long as I can remember,” says Prosek. “I … more

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