Chouinard, Brokaw Tout 1% For the Planet In New York

Friends Tom Brokaw and Yvon Chouinard promoted 1% For the Planet to an audience of New York philanthropists Tuesday night. “Chouinard views the donations as an ‘earth tax’ and told Wednesday’s party crowd that the charity deliberately chose the top line as the source for donations. ‘The earth is still there even if you don’t make a profit,’ he said.” Mike Spector in The Wall Street Journal.

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