Updated Aviator Sunglasses from Costa Del Mar

I don’t know why, but whenever I think of aviator-style sunglasses I think of Sam Shepard in the 1984 movie “Country” (Jessica Lange might have had something to do with it). The spare, early-tech look has defined cool for a long time. Costa Del Mar is betting that the style still has some of its mojo by introducing a new updated version that is much more durable than aviator glasses of yore. Available in January 2008, the new Leatherback sunglasses will retail for between $199 to $219 and feature an anti-reflective coating to block bounce-back glare, adjustable silicone nose pads, and Megol® sleeves on the temple to prevent slippage on the face.
Read the extended entry for the full press release.


Smooth Operator: Costa Del Mar’s New Aviator Style Sunglass Available in Time for Holidays
The Leatherback Features Classic Aviator Style with Costa’s Performance Technology
ORMOND BEACH, Fla., – Oct. 11, 2007 – Costa Del Mar®, the company that changed the way people see the world outdoors, is bringing its newest sunglass Leatherback, to retail outlets in December, in time for the holidays. Featuring a sleek yet rugged aviator style, combined with lightweight nickel-silver alloy Monel® construction, Leatherback gives wearers all the performance technology Costa’s known for, with a classic design.
Available with polycarbonate lenses in either gray or blue mirror, the Leatherback frame features an integrated stainless steel hinge which makes for optimal fitting adjustments. Frame color options include the new shiny palladium or gunmetal.
Leatherback’s polarized lenses come with a premium anti-reflective coating to prevent bounce back glare. Adjustable silicone nose pads, and Megol® sleeves on the temple, prevent slippage on the face and provide the ultimate comfort fit.
“The aviator sunglass style is such a timeless, classic look. We used that inspiration, along with all of the performance technology you would expect to find in a pair of Costas, to build Leatherback,” said Chas MacDonald, president of Costa Del Mar. “The sturdy construction, the new frame colors and the incredible performance features give this aviator style an updated look and feel.”
Leatherback accompanies others in Costa’s rimless sport metals collection, including George. All feature a ‘forget-they’re-on’ fit and tough-as-nails durability. Other collection updates include upgrades to George’s frame shape.
The Leatherback retails from between $199 to $219.
Media Contact:
Liza Jones
864-270-0722
liza@paynejonespr.com

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