New Ways to Sell Outdoors Gear

If you haven’t noticed the explosion of marketing videos on YouTube in recent months, you’ve missed a modern cultural phenomenon. But of course some businesses are using the platform better than others — many of them remixing and redubbing footage to put a humorous twist on classic footage. Take fly fishing and outdoors outfitter Wind River Gear Shop in Dubois, Wyoming, who are using a Waverly films clip of David Attenborough’s lyrebird footage to generate attention.