Simple Revolution

Patagonia founder and CEO Yvon Chouinard has become a great proponent of the tenkara method of fly fishing. He talks about his journey to this simpler technique, the future of conservation, as well as his new book, “Simple Fly Fishing,” in a recent conversation with Jessica McGlothlin on Big Sky Journal. “It’s all about the experience, and less about the fluff,” says Chouinard.