Orvis Launches Outdoors News Site

October 2, 2010 By: Marshall Cutchin

Orvis quietly launched OrvisNews.com last week, adding yet another channel to their growing electronic media presence. The new site is an amalgam of blogs, video, podcasts and other current coverage of not just fly fishing, but dogs, conservation, travel and hunting.
Yesterday we interviewed James Hathaway, Orvis’s Senior Manager for Communications, Conservation & Social Media, about the site’s intended role at one of the world’s largest outdoors businesses. Listen the interview below.