Orvis and MP3s? Who Knew?

March 17, 2010 By: Marshall Cutchin

“By the time we got into podcasting, some of the people who were really embracing social media were saying, ‘Oh, podcast is an old medium. It’s dead. People are going to videos and YouTube and all that stuff.'” Tom Rosenbauer’s quote in Patrick McCardle’s piece about the success of Orvis’s fly fishing podcasts, which they began producing last year, proves two things: you don’t have to be first adopters to use a medium well, and it’s never too late to start.
In the case of the Orvis podcasts, offering helpful perspectives on everything from flies to stream science to casting helps them reach new entrants to the sport — the ones that are most likely to buy gear. “Every week, Rosenbauer records a podcast, which ranges from about 7 minutes to as long as 30 minutes depending on the topic, with Orvis’ Senior Communications Manager James Hathaway. Topics have included how to get kids into fly-fishing, fly-fishing in winter and the merits of bamboo fly rods as compared to graphite fly rods.” In Vermont’s Times-Argus.
You can find all of the podcasts at www.orvis.com/podcast or on the iTunes Web site at itunes.apple.com/us/podcast/orvis-fly-fishing-guide-podcast/id278930814.