Zebco Acquires William Joseph, Other Brands

September 13, 2008 By: Marshall Cutchin

“Zebco Brands, a W.C. Bradley company, has acquired privately-held Vortex Outdoors, joining the longtime fishing category leader with a relatively young but fast-growing marketer of backpacks and gear for hunters, fly fishermen and avid outdoors enthusiasts. The purchased brands include William Joseph premier fly fishing gear, Badlands hunting equipment, Vortex backpacks, Black Ridge packs and Watermark fly fishing packs. Purchase price and additional terms of the sale were not disclosed.”