You gotta love the St. Croix story because it is quintessentially American. And in many ways it’s typical of how fly fishing businesses often survive cycles in the sport’s popularity — depending on the support of family members, employees and dedicated customers. “Gordon [Schluter], unwilling to see St. Croix shuttered, bought the company and together with his sons — Jeff, Paul and David — rejuvenated it. In 1990, Gordon sold the business to his sons and daughter, Pam Smylie, and business has been booming since. Today, the company offers 600 types of rods for freshwater and saltwater fishing.” Marjie McGraw on AmericanProfile.com.