Marketing the Lower Florida Keys

You too can have a trailer on stilts for less than $400,000. And if you have to ask what a house on Shark Key costs, you can’t afford it. Yes, in many ways it is exactly what Charles Passy reports in The New York Times: a Jimmy Buffet song come to life. (Side note: Jimmy Buffet is getting into the casino business and just leased a twenty-some-thousand-foot business space in Orlando to help him sell paraphernalia to parrotheads.)