Fly Fishing Products: Hardy Gets Coarse

Venerable reel and fly fishing equipment manufacturer Hardy and Grey’s has made some pretty significant changes in business strategy in the past year, including thinking of themselves as more of a packager than a manufacturer and going after the coarse fishing market. “Hardy’s managing director Richard Sanderson said: ‘Three years ago, 66% of our staff were employed in manufacturing our products. Now that figure is less than 20% [about 20 people], with a far greater emphasis placed on sales and marketing and research and development.'” James Barton on

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