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Chaco Partners with Conservationists, Outfitters, and Brands

Chaco footwear brand has partnered with American Rivers on an exciting film project documenting conservation efforts in the Grand Canyon and has also collaborated with Fishpond to make custom fly fishing sandals, with a portion of the proceeds going to … more

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Video: Icebreaker Nature Clothing Wading Socks


Jeremy Tricola from Icebreaker Nature clothing discusses why their merino wool socks (which are guaranteed for life) are a perfect match with wading boots.

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Western Rise Launches Inaugural Apparel Line

Colorado-based Western Rise has announced the launch of its inaugural line of soft goods. “At Western Rise, we believe that you don’t have to choose functionality or style,” says Will Watters, Western Rise founder. Read more in the press release … more

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Video: Howler Brothers Spring 2015 Line


Rick Wittenbraker of Howler Brothers breaks down two popular pieces from the company’s just released Spring 2015 line – the Gaucho Snapshirt with western inspired hopper embroidery, and the Hopper Snapback denim hat.

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Smith Optics & Howler Brothers Collaboration

Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers. … more

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Western Rise Apparel to Launch March 2015

Western Rise​​​​​​​​​​, a new fly fishing apparel company, will launch its first product catalog in March 2015. Developed and designed by ​fly​ fishing guides, ski instructors, mountain ​bikers, climbers​ and hikers​​, Western Rise apparel aims to be true to the … more

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Howler Brothers Launches Spring 2015 Collection


Throughout the new Howler Brothers 2015 Spring collection there are two resounding themes:  “Dawn Patrol” and “Constellations.” Dawn Patrol, symbolized by the rooster, harkens to early morning sessions of surf, getting out on the water before anybody else, getting that fix … more

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Gear Review: Patagonia Men’s Long-Sleeve Cayo Largo Shirt

Gear reviewer Robert Morselli says “no more plastic” in a plea to fishing shirt manufacturers.  Fortunately, the Patagonia Cayo Largo shirt already offers a comfortable, high-tech option for those who agree that synthetics are over-used in warm-weather apparel.  Read his … more

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TrueFlies Releases Limited Edition BTT Shirt

All proceeds from the new limited edition embroidered Bokeelia shirt from TrueFlies will go to benefit Bonefish and Tarpon Trust. Read more in the press release below.

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Video: Dolly Varden Outdoor Clothing Company


Sarah Bates of the Dolly Varden Clothing Company explains why the launch of the brand last year is something a little different in the fishing industry. The company strives to make technical clothing that functions well on the river and looks good … more

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