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Smith Optics & Howler Brothers Collaboration

Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers. … more

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Western Rise Apparel to Launch March 2015

Western Rise​​​​​​​​​​, a new fly fishing apparel company, will launch its first product catalog in March 2015. Developed and designed by ​fly​ fishing guides, ski instructors, mountain ​bikers, climbers​ and hikers​​, Western Rise apparel aims to be true to the … more

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Howler Brothers Launches Spring 2015 Collection


Throughout the new Howler Brothers 2015 Spring collection there are two resounding themes:  “Dawn Patrol” and “Constellations.” Dawn Patrol, symbolized by the rooster, harkens to early morning sessions of surf, getting out on the water before anybody else, getting that fix … more

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Gear Review: Patagonia Men’s Long-Sleeve Cayo Largo Shirt

Gear reviewer Robert Morselli says “no more plastic” in a plea to fishing shirt manufacturers.  Fortunately, the Patagonia Cayo Largo shirt already offers a comfortable, high-tech option for those who agree that synthetics are over-used in warm-weather apparel.  Read his … more

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TrueFlies Releases Limited Edition BTT Shirt

All proceeds from the new limited edition embroidered Bokeelia shirt from TrueFlies will go to benefit Bonefish and Tarpon Trust. Read more in the press release below.

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Video: Dolly Varden Outdoor Clothing Company


Sarah Bates of the Dolly Varden Clothing Company explains why the launch of the brand last year is something a little different in the fishing industry. The company strives to make technical clothing that functions well on the river and looks good … more

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Simms Spring 2015 Collection Hits Stores

Simms has announced the launch of their Spring 2015 collection, which includes advancements in footwear and apparel in both men’s and women’s product lines. Read more in the press release below.

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Video: Patagonia Nano Puff Pant


Bill Klyn of Patagonia gives MidCurrent a sneak peak of the new Nano Puff insulated pant for 2015. As Bill says, “when that fall shoulder season, winter season, salmon on steelhead season rolls around – the nano pant is where … more

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Video: Maven Fly – Women-Specific Fly Fishing Apparel Company


Lise Lozelle of Maven Fly talks about her 2015 line of clothing. Maven fly is a women’s-only fly fishing apparel company that produces gear made completely in the USA.

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Patagonia Switches to 100% “Traceable Down”

Beginning in fall 2014, Patagonia has announced it will source strictly 100% traceable down, to ensure humane treatment of birds. Read more in the press release below.

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