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Video: Icebreaker Merino Wool

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At our last industry trade show we met up with Jeremey Tricola from Icebreaker Merino to get the scoop on why some wool from New Zealand is far superior to others—and why they say it outperforms synthetics when out in … more

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Montauk Tackle Company Supports Breast Cancer Research

The Pink Hook Collection of Women’s Performance Shirts are available in two styles that support Breast Cancer Research. Montauk Tackle Company will donate 10% of profits from the Pink Hook Collection to The American Cancer Society. Read more in the … more

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TrueFlies Lands Exclusive Clothing Sponsorship Deal

TrueFlies Clothing is proud to announce that it will be the exclusive clothing sponsor of the television program “Saltwater Experience.” Presented in an educational format, “Saltwater Experience” highlights the beauty of the Florida Keys and importance of the ecosystem for … more

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Video: True Flies Clothing – True Twill Fishing Shirts

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Michael Blue of True Flies Clothing explains their newest offering in the fishing shirt arena.  The new shirts are made with a proprietary fabric called “true twill.”

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Video: STORMR Neoprene Core Technology, Strykr Jacket

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Nick Lassor, brand manager of STORMRUSA talks to us about the neoprene-core Strykr jacket and what makes it an ideal choice for fly fishing. We talked to Nick a number of weeks ago about the brand and why he’s betting it’ll … more

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Podcast Interview: Nick Lassor of Stormr USA

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If you’ve never heard of StormrUSA you probably will. They’re a company with almost 50 years of history making garments out of neoprene and are jumping into the fishing market with high-tech jackets and bibs. This week we talk to … more

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Columbia Releases Omni-Freeze ZERO Apparel and Accessories

Columbia has announced the release of their newest innovation, Omni-Freeze ZERO. Hitting the catalog just in time for warmer temperatures, the sweat-activated cooling technology will be available in a wide variety of products, “consisting of forty styles of apparel, footwear … more

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New Gear from Howler Brothers

The folks at Howler Brothers have been busy with product development and projects, and they recently announced the launch of their new lines for spring as well as pack and stand up paddle board collaborations. Read more in the press … more

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New Down Parka from Patagonia

Continuing to be a leader in environmental protection as well as innovation, Patagonia has recently announced the release of their Encapsil™ Down Belay Parka, with 1000-fill-power independent baffles and water-resistant coating. Read more in the press release below. Patagonia Encapsil … more

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New Insect Shield Products from Buff USA

Entering a season that promises to be a particularly bad tick year due to the warm winter across much of the country, Buff USA has announced a new product lineup featuring EPA-registered “Insect Shield” protection. Read more in the press … more

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