Tippets: USA Fly Teams Find Success, Legal Seafoods’ Provocative Ads, “Meet Me at the Net”

  • Team USA recently returned with fifth place from the Sport Fishing World Championships in Italy fifth, and the U.S. Youth Fly Fishing Team took the gold medal in the under-18 category.
  • “Environmentalists are becoming roadkill on Madison Avenue,” says USA Today’s Bruce Horovitz, who points to new ads from Legal Seafoods that take issues like saving whales and even trout and salmon and flips them onto the grill.
  • Ed Novak’s new book Meet Me at the Net offers “a humorous, informative and intimate look” at fishing Steelhead Alley.
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