Montana Expects Increased Fly Fishing Tourism

After two years of negative or no growth, Montana outfitters, guides and lodges are reporting an upswing in the number of anglers planning trips on the state’s waters.
“Phones at the Headhunters Fly Shop in Craig are ringing nonstop. Typically the tourism season is just starting to gear up in April. This year it’s already in full swing, said John Arnold, co-owner of the Craig shop that offers guided fishing trips, lodging, boat rentals and other services.” Erin Madison in the Great Falls Tribune.
Could it have anything to do with Utah’s recent restrictions on stream access? Or is it just inventive thinking on the part of the Montana Office of Tourism, which, among other marketing ventures, will spend $65,000 advertising in a single issue of The New Yorker this summer.