Sage, RIO and Redington to Make Bristol Bay Benefit Outfit

Sage, Redington and RIO are teaming up to offer a limited edition rod, reel and fly line outfit to help benefit Trout Unlimited’s efforts to stop the proposed Bristol Bay mine. Available in April 2006, the $600 outfit includes a Sage Z-Axis 9-foot 8-weight rod and a Redington moss-colored CD 7/8 reel pre-spooled with RIO Gold fly line. “A case will also be included, which will be embroidered with a unique graphical slogan, ‘More Precious Than Gold – Save Bristol Bay.’ Purchased separately, this outfit would retail for more than $875.” Pre-orders will be accepted beginning January 3, and Sage and Redington will match additional donations up to $200.
Read the extended entry for the full press release.


Bainbridge Island, Washington – The threat of a massive hard rock and open pit mining district in Bristol Bay has sparked three of the most recognizable names in fly fishing to come together for a fundraiser for Trout Unlimited Alaska.
Sage Manufacturing, Redington Tackle & Apparel, and RIO Products International are creating a special ready-to-fish outfit that will be shipped to customers in April 2008. Only 300 limited edition outfits will be produced. This special outfit will come with a Sage Z-Axis 9-foot 8-weight rod and a Redington moss-colored CD 7/8 reel pre-spooled with RIO Gold fly line. A case will also be included, which will be embroidered with a unique graphical slogan, “More Precious Than Gold – Save Bristol Bay”. Purchased separately, this outfit would retail for more than $875. The companies plan to retail this special outfit for $600.
From each outfit sold, Sage, Redington and RIO will donate $200 to Trout Unlimited Alaska. Total anticipated donation, which will be earmarked for campaign activities dealing with the Bristol Bay mining district as well as production, marketing and distribution of the film Red Gold, will be between $60,000 – $120,000.
Outfits may be pre-ordered beginning Thursday, January 3rd, 2008. Pre-orders will be taken in two ways: By calling Sage Customer Service at (800) 533-3004, or by simply ordering online at www.redington.com. At the time of purchase, customers can extend their support even further by choosing to donate additional funds to Trout Unlimited Alaska. Sage & Redington are set up to accept additional donations in $50 increments up to a matching donation of $200. Dealers who wish to carry the outfit will also have the opportunity to do a matched donation. Everyone who places an order with a matched donation will have their name listed in press releases, on Redington.com, Sageflyfish.com, and the Trout Unlimited official site.
To date, Sage, Redington and RIO have donated more than $10,000 for public and media awareness and the production of a new documentary about the region, entitled Red Gold, about the Bristol Bay fishery.
For More Information:
• www.savebristolbay.org & www.redington.com/bristol.php
• Marc Bale (mbale@sageflyfish.com), Bruce Kirschner (bkirschner@sageflyfish.com) or Karen Curry (kcurry@redington.com), Company Representatives, 1-800-533-3004
• Lauren Oakes, Conservation Programs Officer, Trout Unlimited Alaska, loakes@tu.org (907) 321-3725

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