Utah Gets Clever: Naked Girls in Hip Waders

In trying to draw tourists to Utah, it’s Out with creative subtlety and In with Marketing 101 (“the only things that sell are greed, sex and fear”). “‘Gov. Huntsman wanted something hip, young and different,” said Mark Hurst, president of the victorious ad agency W Communications. ‘And, hey, what’s more hip, young and different than naked girls in hip waders?'” D.P. Sorenson in the Salt Lake City Weekly.

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