BTT Announces New Corporate Sponsor: YETI Coolers

September 30, 2015 By: Erin Block

The Bonefish and Tarpon Trust has announced YETI Coolers as their newest Corporate Sponsor. “Collaborations like these give the flats fishery a brighter future,” says BTT Director of Operations, Dr. Aaron Adams.

Read more in the press release below.

BTT Announces New Corporate Sponsor: YETI Coolers

Bonefish and Tarpon Trust is pleased to announce YETI Coolers as its newest Corporate Sponsor. YETI Coolers will support Bonefish & Tarpon Trust for the remainder of 2015 and 2016 as a Gold Partner and title sponsor of BTT’s Bonefish and Tarpon Genetics Program.

YETI Coolers was founded by sportsmen who used their experience in the field to create a product that exudes simplicity, durability, and quality. Constructed with the same materials used to make whitewater kayaks, the coolers are rotational-molded and have a dramatic durability advantage. YETI coolers keep ice longer, with over twice the insulation compared to most ordinary coolers.

David Bullock, CFO of YETI, “YETI Coolers is excited to partner with Bonefish and Tarpon Trust on their continued efforts to conserve and protect flats habitat and fish species. In addition to the genetics program, BTT is on the leading edge of these types of initiatives and it is with great pleasure that we are able to support them and ensure these fisheries and habitats are protected for future generations of anglers.”

“We’re thrilled that a vibrant and growing company like YETI Coolers recognizes the value of BTT’s work and has such a strong desire to partner, contribute, and help us make a difference,” said BTT Director of Operations, Dr. Aaron Adams. “Collaborations like these give the flats fishery a brighter future.”

The goal of BTT’s Bonefish and Tarpon Genetics Program is to analyze the population structure of bonefish and tarpon in Florida and throughout the Caribbean to determine the extent that bonefish and tarpon populations in these different locations are related. Genetic samples are easily collected by anglers and guides – a single scale from a tarpon and a single fin clip from a bonefish provide all the information necessary.

To learn more about BTT, become a member, or make a donation, please visit us at on the web at If you would like to request a genetics sampling kit for bonefish or tarpon, please send us an email at [email protected].

About YETI Coolers

YETI Coolers is a premium manufacturer of the strongest and most durable outdoor coolers available. Their products are known for their innovative, virtually indestructible design and outstanding thermal qualities. They are considered the “must have” cooler for outdoor enthusiasts of all kinds and are great for hunting, fishing, tailgating, paddling, barbequing, and camping. They can be reached at [email protected] or on the web at