Cheeky Fishing Debuts New “Limitless” Reels

Cheeky Fishing has announced the debut of new Limitless Fly Reels. Limitless Reels feature an innovative fully sealed Gasket Drag System (GDS) and are available in 5 sizes from 2wt to 16wt.

Read more in the press release below.

Cheeky Fishing Debuts New “Limitless” Reels


Arlington, MA – Cheeky Fishing is excited to announce the debut of Limitless™ Fly Reels. Limitless Reels are available now and set a new standard for performance, strength and toughness in the fly reel market.

Available in 5 sizes from 2wt to 16wt, Limitless Reels feature an innovative fully sealed Gasket Drag System (GDS). GDS incorporates six powerfully smooth drag discs maximizing surface area and eliminating startup inertia. GDS is impenetrable by the elements, so you can dunk away without worrying about salt, sand or debris interfering with the drag components.

Limitless Reels are fully machined from high-grade aerospace aluminum, and incorporate a multi-axis machining technique that redistributes metal to key stress points, making Limitless Reels stronger without adding unnecessary weight.

An integrated, yet replaceable, reel foot disperses torque throughout the frame during the toughest fights, providing the advantages of a one-piece reel foot without the disadvantage of having to replace your entire reel if dropped on the foot.

“Limitless Reels are all about improved fly reel technology,” stated Cheeky CEO Ted Upton. “Pushing the limits of what’s technologically possible is what defines Cheeky, and that’s how Limitless got its name. We wanted to design the no limits fly reel.”

Limitless Reels offer unbeatable line capacity, easy L/R conversion, an insane arbor size for maximum retrieval rate, and remain some of the lightest and strongest fly reels available.

For a limited time, Limitless Reels will also be offered in all black versions. Less than 200 black reels will be available at Cheeky Dealers around the world.

For more information on Limitless, please visit the Cheeky Fishing website ( or check out the Limitless Launch Video (

Press inquiries at 339-707-3017 or

Cheeky Fishing | 26 Dudley Street | Arlington, MA 02476 | 339-707-3017

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