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Video: G.Loomis NRX LP Series Fly Rods
Behind the Scenes: G.Loomis Factory
G.Loomis NRX Pro-1 Wins Best Fly Rod at Sportfishing Industry Awards Show
“Gear Head” Michael Gracie Talks Scott Rods
Sage Xi3 Rods and Big Jungle Fish
Sage Announces the Release of the Two-Handed ONE Fly Rod Collection
Seattle Magazine Awards Sage “Small Manufacturer of the Year”
Temple Fork Outfitters Offers New “Finesse Half Weight” Rods, Click-Pawl Reels
Gear Video: 10-Foot Rods for Tiny Creeks?
Fly Gear for Landing Massive Lake Trout
Winston GVX Gets “Fly Fish America” Editor’s Choice Award
Hardy Zenith 4-Weight Rod Wins Yellowstone Angler “Shootout”
Rod Maintenance Tip: How to Avoid Broken Ferrules
Allen Fly Fishing Develops New Rod Series
Cabela’s New L-Tech Salt Fly Rod
Imago Fly Fishing CEO Talks Product Testing
St. Croix Designs a Rod Specifically for Nymphing
G.Loomis Rod Company NRX Color Options
Fly Rod Review: On the Water with Sage ESN
New Two-Handed Rod Series from Allen
Allen Fly Fishing Xa Series Fly Rods
LL Bean Pocket Water Fly Rod
Three New Fly Rod Models from Redington
Hardy Zenith One-Piece Fly Rod
Loomis Launches New Pro4X Rod Series
St. Croix High Stick Drifter Fly Rod
Scott A4 Fly Rods
2012 Cabela’s Fly Rods
Winston Adds 5-piece Travel Rod to its Boron IIIx Lineup
Orvis Redesigns Clearwater Rods for 2012
Temple Fork Pandion 2-Handed Fly Rods
Temple Fork Outfitters BVK Series Fly Rods
Mystic Au Sable Fly Rod
Thomas & Thomas TNT Saltwater
Ross FS Series 9’-6” Fly Rods
Hardy Two-Handers… and Cane
Greys XF2 Saltwater Fly Rod
Sage Releases Three New High-End Fly Rods for 2012
Sage Aims to Redefine Casting Accuracy, Unveils “The One” Fly Rod
THE QUESTION more and more fly anglers are asking themselves these days is, “Do I really have to spend $700 for a great fly rod?”
The answer, of course, is no. In the hand of a great caster, any rod will catch fish. After all, rods don’t cast themselves.
That said, if you ask whether or not some rods are made better than others, and can optimize performance, the answer to that question is also a big “yes.”
It’s actually a good situation for the fly fishing consumer, because, on the one hand, we’re seeing more and more imported product utilizing the same (or similar) designs and materials as domestically made “performance” rods, available at a much lower costs, with equal warranties. On the other hand, the premium brands that want to stay relevant are pushing the technology, performance, and craftsmanship boundaries harder than they ever have before. They’re making rods that compel anglers to want to spend more to get more.
Think of it like cars. Are there no-frills, reliable options that get you from point A to point B for a reasonable cost? Sure. And are there “muscle cars” and high-performance vehicles that redefine the experience of sitting behind the wheel? Of course there are.
Here are some examples: After Orvis set a new standard with its premium “Helios” rod series, heavyweights like G.Loomis and Hardy waded into the fray last year with a new resin technology that allowed them to design new generation rods (the NRX and Sintrix-based series, respectively). You had to figure that other power players, like Sage and St. Croix, would apply that resin-based thinking into new rod designs, and they have.
Sage is introducing the ONE, which, interestingly, isn’t billed so much for “faster, stronger, longer” aspects of fly casting as it is touted for accuracy.

2012 Sage "One" Rod
St. Croix is trending along with purpose-specific designs, like last year’s “Bank Robber” (for streamer fishing), and 2012’s “High Stick Drifter” (for nymphing).
G.Loomis has 11 models in its new Pro4X series designed for ‘new-to-the-sport’ and intermediate anglers in 2012.
Hardy applies its Sintrix technology in a one-piece design with a new series of Zenith rods that do indeed feel different than multi-ferrule rods. Hardy has also revisited some high-end cane options, and through it’s Greys line, is producing a new mid-priced performance series for saltwater called XF2.
While Hardy has delved back into single-piece rods, on the other side of the spectrum Winston has introduced a five-piece travel rod made with its BIIIx materials.
Meanwhile Redington introduces the Predator, Torrent, and Voyant rods, some of the best all-around mid-priced rods we’ve tested. And Thomas & Thomas is back in the game for 2012 with a very sharp TNT saltwater series.
On the budget side of the aisle, Temple Fork has created two notable rod models: a Lefty Kreh-influenced BVK series (lighter, more accurate), and a Pandion two-handed series.
Cabela’s has a hold of that 3M “nano resin” technology, and it is now making a performance rod with it (a la G.Loomis) called MTx, which sells for considerably less than most top-shelf performance rods: $400. Cabela’s also has an L-Tech saltwater series coming out in 2012 ($250), and a revamped TLr intro rod (an updated Traditional II) that will sell for $150 and less.

2012 Redington Torrent Fly Rod
The mid-pricepoint range is where the hottest action is going to be in 2012: Orvis redesigned its Clearwater rod series with good effect for 2012; Scott is introducing a new A4 series; Mystic is launching new “Au Sable” rods; and Ross is expanding its offering of the Essence FS series—and these are all sub-$500 rods.
Our job isn’t to tell you what’s best for you. That’s a purely individual decision. But we can tell you where “buzz” is…
You’ll want to keep a close eye on that Sage ONE. We’ve cast it. We’ve fished it. It is what it’s purported to be—accurate, and light in the hand. It’s a new look and a new approach for Sage, indeed a bold “one,” but it was worth waiting for.

2012 Orvis Clearwater Fly Rod
Cabela’s is going to shake the tree with that new MTx, effectively taking the “nano” discussion to lower price levels, and in effect, putting even more pressure on specialty brands sold exclusively through specialty shops.
Mystic is a name you’ll hear more and more. We also cast these rods, and they are very pure. They’ve won a lot of “blinded” casting comparisons with the big boys lately, and they will generate more attention as more guides start to use them.
Lastly, there’s no doubt that Hardy is more than reborn—Hardy is pushing the envelope and turning some heads (again) in this industry, not only on the reel side, but also with fly rods.
Entering 2012, one thing is clear: The “rod wars” are “on,” and the consumer is going to win.