Fly Fishing Books and "Bare-Naked Fishing Porn"

Sheryl van der Leun writes on Newsday.com how “pornification” has become a commonplace marketing ploy. “‘Porn for fly-fishers,’ quips the table of contents in the July 2004 issue of Men’s Journal, the magazine that carries the slogan ‘Live the Interesting Life’ under its nameplate. If that doesn’t hook male readers, what will? Well, more of the same, apparently. The article in question (a review of a book on – no kidding – fly-fishing) goes on to describe Fifty Places to Fly Fish Before You Die as ‘bare-naked fishing porn.'” In case you didn’t know, the book is Chris Santella’s recent title, released by publisher Tabori and Chang.