Private Investors Purchase Cortland Line Company
One of the oldest fly fishing brands has some changes ahead, with Cortland announcing its sale to a group of private investors. And while there is much to appreciate about Cortland “as is” says incoming Chairman Alexander “Sandy” Douglas, he foresees many areas for improvement, including research and development, sales and marketing, the online presence, as well as the product delivery system. “Cortland was a leader for many, many years,” states Douglas, “and there is no reason it can’t be again.”
Recently Cortland has struggled to meet its obligations to suppliers, customers and employees, and some are questioning the new owners’ continued commitment to previous management.