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Tradition/Acquisition with Ross Reels’s Brad Befus

Ever since founder Ross Hauck created the first machined, black Ross Reel, his company has led the pack (and inspired many imitators). Now, that company has been purchased by 3M: will it be a success story like 3M’s ownership of Scientific Anglers, or a slow burn to obscurity as has happened to some of 3M’s less fortunate purchases? Tune in to find out.