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Tradition/Acquisition with Ross Reels’s Brad Befus

Producer: Zach Matthews  |  Itinerant Angler

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Ever since founder Ross Hauck created the first machined, black Ross Reel, his company has led the pack (and inspired many imitators). Now, that company has been purchased by 3M: will it be a success story like 3M’s ownership of Scientific Anglers, or a slow burn to obscurity as has happened to some of 3M’s less fortunate purchases? Tune in to find out.

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