Pocket Outdoor Media Acquires Several Outdoor Media Brands, Including Fly Fishing Film Tour

July 6, 2020 By: Marshall Cutchin

Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the closing of their Series A investment from JAZZ Venture Partners, a global investment firm based in San Francisco, with participation from NEXT VENTŪRES, and Zone 5 Ventures.

Included in the AIM acquisition are: Yoga JournalSKIClimbingBACKPACKER, Warren Miller Entertainment, Oxygen, IDEA Health and Fitness Association, Clean EatingVegetarian TimesBetter NutritionNatuRxMuscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.

The AIM brands will join POM’s existing stable of endurance sports brands: VeloNewsWomen’s RunningTriathlete, PodiumRunner, Bicycle Retailer & Industry News, VeloPress, VeloSwap, and Roll Massif, a recently acquired event production company that produces a series of eight iconic Colorado cycling events.

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