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Patagonia Provisions

May 1, 2014 By: Erin Block

After pioneering outdoor gear and clothing design as well as sourcing, Patagonia founder and CEO Yvon Chouinard is now taking on another market: edibles. Patagonia Provisions began in the fall of 2013 with selling sustainably harvested wild-salmon snacks and plans to add more food items as well. “I want this stuff in every supermarket eventually,” says Chouinard. “I’m out to change the world of food.” Via Men’s Journal.