Umpqua Introduces New Leader and Tippet

March 10, 2014 By: Erin Block

Following improvement and integrating new technologies into the leader and tippet offerings, Umpqua Feather Merchants has also released new packaging design for these selections.

Read more in the press release below.

Umpqua Introduces New Leader and Tippet

From Umpqua:

Over the past year and a half, we have been integrating new and improved product into the previous generation of packaging. Our leader and tippet manufacturing partner has consistently invested in the most modern, cutting-edge equipment that allows for more accurate tolerances during the extrusion process, providing even greater consistency and reliability in the materials and designs.


  • “We feel that Umpqua Leader and Tippet offers the angler the perfect blend of strength to suppleness ratio. No sacrifices have been made to offer a product that is extra strong yet too stiff, or gaining more suppleness by weakening the break strength.” – Riley Cotter, Umpqua Sales Manager, Umpqua Feather Merchants

The new leader packaging reinforces Umpqua’s 40 plus year approach to enhance the angler’s experience and performance. Containing the industry’s most reliable and consistent leaders, the packaging displays the distinguishing, product specific information (type of leader, length, strength, etc.) at the top of each package. This allows anglers to sort through all their leaders and select the desired one without having to remove the entire selection from the vest or pack pocket.

  • In typical Umpqua fashion, we saw an opportunity, while designing the new packaging, to inject innovation where we could. The new leader packaging is not only designed to look great, stand out, and accurately describe the product, but also to make the fishing experience better for every angler who uses our leaders.” – Luke Wennik, Creative Marketing Manager, Umpqua Feather Merchants

If you are an existing Umpqua leader and tippet dealer or user, thank you for your continued support, We think you will be pleased with the new look and feel of the packaging. If you have not carried or used them for a while, give us another try. You will be pleased with the consistency, look, and performance of the NEW Umpqua leader and tippet.

To see the entire line of new Umpqua leader and tippet packaging, visit http://umpqua.com/content/2014-new-packaging