Maui Jim Announces New Styles

August 22, 2012 By: Erin Block

Already claiming the widest array of sunglass choices on the market, Maui Jim has announced two new offerings in their On the Water Collection: Blue Water and Seawall. Both come with the signature Maui Jim PolarizedPlus2® technology in four different color options, as well as anti-corrosive hardware, oleophobic lens coatings, scratch-resistant properties, and the availability of prescription lens coverage in most cases.

Read more in the attached press release.


Contact:Siobhan Olson, Maui Jim, [email protected], 336-769-6365


 Peoria, IL, August 21, 2012 –Maui Jim, the fastest growing maker of premium polarized sunglasses, will add two additional styles to its new ON THE WATER COLLECTION: Blue Water and Seawall. This new collection meets the needs of serious water sports enthusiasts by providing superior eye protection technology for people who fish, boat, stand-up paddle, sail, canoe and kayak. By the end of the year, a total of 27 sunglasses for men and women will be offered in the Collection, making it the broadest array of styles for people who love to live life on the water.

Each style in the company’s Collection uses technologies that are designed to work with different face sizes and shapes to shield eyes when enjoying time on a lake, river, stream or ocean. Features of these glasses include bigger lenses; wide temples; a snug fit; anti-corrosive hardware; oleophobic lens coatings to repel water and grease; scratch-resistant properties; a variety of lens materials for different water sports; four lens colors for various light conditions; and the option of prescription lenses in most styles.

Unique to all Maui Jim sunglasses is PolarizedPlus2® lens technology that protects eyes on both sides of each lens. This technology reduces 99.9 percent of harmful glare from any flat, smooth, or shiny surface, which makes it possible to see below the surface of water, an invaluable feature for boaters and fishermen.  Additionally, Maui Jim sunglasses cut 100 percent of UVA and UVB rays. Each style in the Collection has unique, bi-gradient mirror technology that adds protection from light through the top and bottom of each lens – basically, Maui Jim sunglasses squint for you to reduce eye fatigue.

 An added benefit of PolarizedPlus2 technology is color enhancement. Maui Jim is the only company to usethree rare earth elements in its lenses which, when combined with the glare-protecting elements of each lens, result in significantly truer, more vivid colors. Blues are bluer. Greens are brighter. Reds are vibrant. Yellows pop. And whites are true.

The 27 sunglasses in the On the Water Collection range in price from $219 to $309 US MSRP and include the following new unisex styles:

NEW in August 2012 Seawall (Style #235, $219 US MSRP):

Seawall offer sleek contours and perfect views. The lightweight, high-grade nylon frame is rugged. These sunglasses have ultra-clear SuperThin (ST) glass lenses that are free of optical distortion.  They come in four color options: Midnight Blue with Neutral Grey lenses for bright days; Matte Tortoise or Matte Black Rubber with HCL® Bronze lenses for variable light conditions; and Black with Woodgrain with Maui HT lenses for performance sports. Seawall is available with MauiPassport® prescription lenses in powe rs from +3.00 to -5.50. This style has an eye size of 64 mm; bridge size of 19 mm; and temple length of 125 mm, as well as an 8-base curvature.

NEW in August 2012 Blue Water (Style #236, $219 US MSRP):

The clearest, calmest waters are often called Blue Water because of their brilliant hues, shiny surfaces and sparkling reflections. Maui Jim’s new Blue Water sunglasses are an upgrade to the gear in your bag. The frames are made from high-gloss, high-grade nylon. The ultra-clear SuperThin glass lenses are 20 percent thinner and lighter than conventional glass lenses. This style comes in four color options: Midnight Black or Purple Stripe with Neutral Grey lenses for bright days; or Dark Brown Stripe or Sandstone with HCL® Bronze lenses for variable light conditions. Seawall is available with MauiPassport® prescription lenses in powers from +3.00 to -5.50. This style has an eye size of 63 mm; bridge size of 18 mm; and temple length of 125 mm, as well as an 8-base curvature.

Other unisex sunglasses currently available in the Collection include Surf Rider, Nine Palms, Dorado, Island time, Canoes, Peahi, Longboard, Stingray, Akamai, Lagoon, Navigator, Offshore, Banyans and Olowalu. Three styles are specifically designed for women, including Palms, Rainbow Falls and Punchbowl.

For more information on Maui Jim, visit MauiJim.com or follow the company on Facebook and Twitter at @OfficialMauiJim.