Jesse James Puts Brakes on Choppers for Fly Fishing

March 4, 2012 By: Benjamin Clary

In what some will consider the latest sign of the coming fly-fishing apocalypse, reality TV star Jesse James of West Coast Choppers fame has entered the fly fishing business, writes Joe Cermele of Field & Stream.  While on the surface the operation seems based on novelty, further examination shows the reels are of decent quality.  In the end, it makes sense that a person familiar with machinery can craft a great fly reel.  It also doesn’t hurt that James has partnered with Alaska guide Mark Mahoric.