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Why Do Fishing Magazine Covers Always Look the Same?

December 9, 2009 By: Marshall Cutchin

Phil Monahan does his best to answer the question Why do fly fishing magazine covers always look the same? As a former long-time magazine editor with many years of cover photo choices under his belt, Phil’s better equipped than most to answer the question. As Phil says, “I’ve never heard of anyone canceling a subscription because they thought the covers were boring.” But he’s the first to point out that cover choices are a compromise on many levels.