Flipping Flies

In his latest blog post John Merwin asks why fly fishing media increasingly touts style over substance. Perhaps an equally relevant question is why we’re so willing to consume the pablum while true expertise drifts downstream and away from us.
“A great deal of what passes for flyfishing media these days seems more related to a happy-go-lucky angling lifestyle than to genuine technical progress. It’s become a lot easier to gaze at one’s navel while pondering the philosophical implications of sport than to pick the right fly pattern.” On FieldandStream.com.