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U.S News Profiles Patagonia's Yvon Chouinard

October 25, 2009 By: Marshall Cutchin

Reporter Kent Garber recounts Chouinard’s decision to move away from industrial farming to organic products and notes that even the spiritual leader of Patagonia says nothing is truly “sustainable.” “He is wearing a black Patagonia jacket, which holds a box of flies and might be mistaken for product placement were it a marquee product of practically any other company. But Chouinard, who is 70 but looks younger, doesn’t care much about selling jackets these days.”