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Fly Fishing People: Bass Pro's Johnny Morris

September 30, 2009 By: Marshall Cutchin

We don’t normally attach the moniker of “fly fisherman” to someone like Johnny Morris, who began business by selling lures out of his father’s liquor store and went on to make many millions of dollars selling aluminum Bass Trackers and pink camo baseball caps. But as Jayne O’Donnell reports in USA TODAY, Morris has always seen things the average person doesn’t — probably the reason his favorite form of fishing is fly fishing. “Clay Self, the country music singer who’s been playing the Buzzard Bar at Big Cedar for 21 years, describes driving anywhere with Morris as a lesson in patience. If he sees a particularly interesting tree — especially a twisted cedar — Morris will insist the driver pull over and take what Self says seems like thousands of photos.”